Apple: New iPhone 12 Release Revealed

Apple admits the iPhone 12 release is running late. But it now looks like the wait will be longer than the company suggested.

iPhone 12 Release concept
iPhone 12 release: iPhone 12, iPhone 12 Plus, iPhone 12 Pro, iPhone 12 Pro Max concept renders showing proportional sizes

iPhone 12, iPhone 12 Plus, iPhone 12 Pro, iPhone 12 Pro Max concept renders showing proportional sizes.

This news comes from 2020’s breakout Apple insider Jon Prosser, who states the iPhone 12 launch event may be as much as a month late, with pre-orders and shipping delayed for iPhone 12 Pro models until November. If correct (and Prosser has a 100% release record this year), it would expose Apple CFO Luca Maestri’s recent comments that the new iPhones are running “a few weeks later [than usual]” as overly optimistic.

For context, Apple has announced, opened pre-orders and shipped 14 of its last 15 iPhones in September and pre-orders have historically opened a week before the phones go on sale. In no scenario does “a few weeks later” translate to shipments sometime in November. Except maybe one.  

iPhone 12 Release Revealed
iPhone 12 release retail packaging concept render

iPhone 12 retail packaging concept render.

Prosser says sales of the entry-level iPhone 12 and (newly renamed) iPhone 12 Plus will begin in mid October (pre-orders week 42, shipping week 43). Consequently, Maestri may have been attempting to ease concerns by referring to only half the new range.

 

Interestingly, Bloomberg’s always-excellent Mark Gurman disagrees with Prosser, though he hasn’t offered any alternative dates as yet. Speaking to me, Prosser also confirmed they “are 100% what’s in the system right now”, something he states he has seen with his own eyes. So, unless this is an elaborate Apple trap to catch Prosser’s source(s), fans are in for a longer wait.

But will the iPhone 12 range be worth the wait? Perhaps. While upgraders can look forward to new display sizes, including a 5.4-inch iPhone 12 and 6.7-inch iPhone 12 Pro Max, a multi-generational performance leap, impressive new styling, competitive pricing and 3D mapping camera tech on the Pro models, there are concerns. The biggest potential deal breaker is their surprisingly small batteries.  While they have cancelled high refresh rate displays and the notch looks increasingly bad in 2020. 

The silver lining? At least you’ll now have more time to make up your mind. 

Are You Waiting For Apple’s New iPhone 12 Release?

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