Instagram Reels can now be up to one minute long, double the previous 30-second time limit. After a month of launching Reels, Instagram quickly doubled it from a brief 15-second time cap. And now, Reels is nearly a year old, it seems it’s time for an update again.
TikTok has capped their videos at a minutes long until recently. It’s with that time constraint that the platform really blew up. So expanding short video limit is probably wise to give creators a little more space to work with on Instagram.
The longer limits were better for cooking videos, storytelling, and plenty more, and TikTok still maintained the app’s quick-flipping pace of programming.
Recentle, TikTok expanded its limit to three minutes for all creators. So it’s probably a matter of time before Instagram nudges its cap even further. Instagram has yet to share in detail how well Reels is doing, but Instagram’s leader, Adam Mosseri, said in January that “we have to be honest that TikTok is ahead.” For what it’s worth, I saw a ripped Instagram Reels video on TikTok for the first time recently, so that’s something.